MMK CUSTOM SIGNS
Client Website : www.customsignsny.com
Decrease in Average
CPC
Increase in Conversion
Rate
Increase in
Leads
MMK custom signs specializes in designing and manufacturing exterior and interior signage. Being one of the leading signage manufacturers in New York, their client list is full of big names like HBO shop and more.
Marketing is an investment MMK custom signs was already aware of. They were
managing their PPC campaigns for 8 months but their results weren’t moving.
MMK custom signs wanted to optimize their Google ads and improve their
conversions. For that, we needed to gather relevant keywords and increase
impressions.
Their ad account structure was disorganized and we knew we had our hands full.
We won the MMK custom signs account in October 2021 which marked the beginning
of a growth-oriented partnership.
Evaluation
Targeted Keywords
Targeted Ads
CRO Ad Copy
When we took over the Google ad account for MMK custom signs our first step was to evaluate existing ad campaigns. With this information, our PPC optimization experts established performance measures and created diversified and more focused campaign types.
Grouping ad campaigns based on the target audience gave us an algorithmic advantage. In addition, our headlines and descriptions were tailor-made for each ad group which increased our click-through rate.
Next was to bring down the cost per click and for that, we tested different bidding strategies.
Through these tests, we learned that smart bidding is the best approach to cutting costs while running diversified campaigns. But that’s not all, we went above and beyond for MMK customs to move the needle and suggested changes to the landing page.
After 7 months of hard work, here are the results we achieved.
By implementing diversified campaigns and writing targeted ad copy, we achieved considerable
results for MMK custom signs.
The absolute top position increased to 81.55% which means that more than half of MMK customs
ad impressions came from ads that were ranked above organic results.
In less than 7 months our PPC experts decreased the average cost per click from $7.02 to $5.30.
This meant we cut down ad cost by $7680.36
While clicks and costs were in MMK customs favor, the conversion rate wasn’t far behind. We
achieved massive improvements in the conversion rate (2.8 to 4.8) because our ad copy was
getting 5.97% CTR.
Although there was a minor bump in November 2021, we quickly recovered because the landing
page was up and running by then.
Finally, MMK customs got what they came for - A PPC partner that moved the needle for their business!
Let’s get the ball rolling and start unlocking your
organic growth.
