6 Tips to Create a Successful Email Marketing Campaign [Infographic]

There was a time not long ago when email marketing wasn’t doing it for most businesses. People were fed up with spammy content and open rates were at an all time low.

However, as the messaging changed and people running email campaigns got with the times, emails have become a top priority for marketing and lead acquisition.

Emails, when done right, have shown to have an ROI of 42X. Which is higher than that of any other marketing means whether that is Google Ads or SEO.

Average open rates have also gone up with targeted subject line and hover around 19%.

Take it from us, email marketing works. Right now, Global-marketing Inc.’s email open rate is a whopping 38% and CTR is 2.2%.

Below you’ll find a few tips from our experts for running a successful campaign – all in digestible infographic form.