How to Expand Networking Reach in New York with Guest Blogging
With over million potential customers in New York, there’s a good chance for your business to make it in The Big Apple or its surrounding areas. The only problem though? The competition is fierce than ever. So, unless you’re seizing every opportunity both in the offline and online space, you’ll lose out.
When it comes to marketing your products or services online, Search Engine Optimization is a no-brainer. Professional SEO services in New York can help you drive targeted traffic to your business by positioning you in the top ranks in search engine result pages.
Recommended Read: A Step-by-Step On-Page SEO Guide: Dominate Search Rankings in 2023
Guest blogging is an off-page SEO activity that involves creating and publishing content on external websites, and within that content, you often include backlinks to your own website. Thereby, driving the traffic to your site and business.
services basically help set you apart from the competition by establishing your brand as a thought leader in the industry, which is exactly what you need to survive in New York’s dynamic business landscape.
Recommended Read: How
But before we dive into it headfirst, let’s cover the basics.
1. Understanding Strategic Guest Blogging
Guest blogging is more than just about creating top-notch content to improve online visibility; it involves strategic planning, relationship building, and careful alignment with other marketing objectives.
When you opt for professional guest blogging services, you’re pretty much choosing a calculated content marketing approach that can help you generate real traffic. And that’s exactly what you need in the competitive online space in New York.
1.1 What Exactly Is Strategic Guest Blogging and How Does It Work
Let’s break down guest blogging or guest posting and all that it entails:
Well, in the simplest terms, guest blogging is the practice of contributing high-quality articles to specific guest posting sites relevant to your industry where your target audience hangs out.
Think of it as sharing your expertise at a grand networking event, but in the digital world. It’s your way of making a memorable impression and showing that you’re the go-to person for valuable insights.
Here’s what goes into it:
- Top-Notch Research and Targeting:
Establishing yourself as an authority naturally means the content should be well-researched, updated and the title should be trending.
Most often than not, businesses hire blogger outreach services like ours. This allows them to channel their energy into sales, while our skilled native writers handle content creation. These writers are usually from diverse industries, well-versed in industry jargon and proficient in crafting compelling guest blogs.
- Coming Up with Relevant Topics
The first step is to do keyword research, which involves identifying relevant keywords (or phrases) that your target audience uses when searching for information related to your industry. These keywords help you understand the language your audience uses and the topics they’re interested in.
The keywords are then naturally incorporated in the blog content in order to drive traffic to your guest post from search engines.
The guest blogs should address your audience’s pain points. It can then lead to a genuine solution in the form of your products or services.
Examples:
A company offering financial services can work on a guest blog titled, “Tax Planning 101: A Step-By-Step Guide to File Your Taxes in New York.”This guest blog will be written by an expert tax advisor and the target audience for this blog title would primarily consist of individuals and small business owners in New York.
Similarly, a skincare clinic could work on a guest blog titled, “Aging Like Fine Wine: What Your Skincare Routine Should Look Like Post 40.”This guest blog will provide skincare tips tailored to a specific age group.
- Strategic Self-Promotion
When you’re posting blogs on your own website, there’s plenty of room for self-promotion. But when you’re creating guest blogs for third-party sites, you have to be strategic about promoting your products or services. This is because your main goal here is to provide value and inform the reader.
Most guest posting sites have clear instructions on the number of self-promotional links that you can include. It usually ranges between 1 and 3.
The “About the Author” section at the end of your guest post gives an opportunity to the author to connect with the readers and establish credibility.
For example:
“The author of this blog is a seasoned financial expert with over 15 years of experience in tax planning and financial management. He has a track record of helping institutions and individuals navigate New York’s complex tax landscape.
By day, he untangles financial knots; by night, he’s a foodie exploring the city’s culinary treasures. For more tax tips and tales, visitors can swing by John’s corner of the web: www.JohnSmithTaxTales.com.”
You can also choose to write the About The Author section in first person, where the author directly addresses the reader using “I” and “me” and use a more personal and conversational tone.
1.2 Establishing Yourself As a Thought Leader
One of the most important goals of guest blogging is to establish yourself as an authority and a go-to source of expertise in a particular field.
By leveraging the right guest posting services, you can tap into the existing audience of the hosting website. These readers are likely interested in the same topics you’re discussing. By reaching this new audience, you increase your visibility and potential followers, helping you build a community of people who respect and value your insights.
For example, check out the following screenshot from Mashable that shows guest blogs written by Ekaterina Walter.
Even though Walter works for Intel, she has built her own reputation as a successful guest blogger and social media celebrity. As a result, Ekaterina links to her own personal blog, but also engages with readers via comments where she frequently mentions Intel and how much she enjoys working there. This brings credibility to the company’s name.What’s more, it leads to connections with other industry influencers, writers, and professionals. Engaging in conversations around your guest posts opens doors for collaboration, speaking engagements, and other opportunities that contribute to your thought leadership journey.
2. Identifying Suitable Guest Blogging Opportunities
The platform you choose often dictates the success of your guest blogging journey.
The simplest way to identify these platforms is to reach out to blogger outreach services in New York. These providers often have established relationships with other influencers, bloggers, and content creators. This gives you access to a wider range of opportunities for guest blogging, and beyond.
However, if you’d like to take the longer route, make sure to follow this checklist.
- Research your niche
- Use search engines to find relevant websites looking for guest contributors.
- Once you find platforms, shortlist them based on quality and relevant of the existing content on their website.
- Make sure to aim for platforms with higher domain authority (DA).
- Websites with a DA of 70 or higher are considered authoritative and influential in their industry.
- Guest posting on platforms with DA 40-69) can still yield valuable backlinks and help you reach a wider audience.
- Lower Authority websites (DA 1-39) might not have the same level of influence; they can still provide an opportunity to target specific audiences. Just ensure they have a quality readership.
- Check if the platform allows guest authors to have a bio with a link back to their own website or social media.
- Review submission guidelines.
- Create well-researched pitches that include unique guest posting ideas tailored for each platform
2.1 Top Guest Posting Sites Based on Your Niche
| Technology/Marketing | HubSpot Search Engine Journal TechCrunch |
| Business/Entrepreneurship | Forbes Inc. Company Entrepreneur |
| Health/Fitness | Healthline MyFitnessPal Well+Good |
| Travel | Lonely Planet Nomadic Matt The Points Guy |
| Fashion/Beauty | Fashionista Refinery29 Who What Wear The Zoe Report |
| Food/Cooking | Food52 Eater Taste of Home |
| Personal Finance | NerdWallet The Penny Hoarder Get Rich Slowly |
3. Guest Blogging Content: Exploring The What, How and Why
Content is truly king when it comes to guest blogging. You can’t expect your guest blogging efforts to work unless your content truly holds value for your readers.
This is typically why guest post writing services are provided by niche experts and not regular content writers. They ensure your content reflects knowledge and expertise, especially in a dynamic locality like New York.
3.1 What Should Your Content Look Like
We’ve talked enough about how important it is for your guest blog to be well-written. But what does that entail exactly?
Well, to be precise, well-written content should be relevant, original, well-structured, free of grammatical errors, value-adding and informative, yet engaging and easy to read.
It also needs to have a great headline and plenty of visuals to drive the point home.
4. Building Relationships with Industry Influencers
Fostering relationships with industry influencers is a gradual process that involves several steps before you’re even offered any collaborative opportunities.
Here’s how you can go about it:
Identify Influencers: Do your homework and find the key influencers in your industry. Not sure what you’re looking for? Well, check for existing guest posts/leadership articles in your industry with a great following.
Follow and Engage: Create a genuine connection by engaging with their social media content. Follow them on different platforms and like, comment and share whatever they post.
Reach Out: As soon as you identify a possible collaboration opportunity, reach out with a personalized message. Start by complimenting their work and then pitch your guest blog idea explaining clearly how it aligns with their target audience.
Offer Value: Make sure that your pitch has potential and value for their readers.
4.1 Networking Through Content
Once you connect with an influencer, keep in mind that there are several ways to network through content.
For starters, there are content collaborations in the form of co-authored articles.
Additionally, you could look into interviews with industry influencers. They are a great way to showcase their expertise while strengthening your connection with them.
4.2 Maximizing Social Media Engagement
Guest blogging and social media engagement can work together to enhance your online presence.
When you publish a guest post on another platform, you can promote it on your social media channels.
Don’t stop there; connect with the platform’s audience through comments on your guest post and social media shares.
Here are some other tips:
- Repurpose elements of your guest posts into various content formats (text, images, videos, infographics etc.
- Create teasers with eye-catching snippets from the article to generate interest.
- Use relevant hashtags to broaden the reach.
- Discuss the possibility of cross promotions with the host-website.
Your guest post is an excellent opportunity to engage with your audience, but they’ll need a little encouragement.
Invite the readers for a discussion in the comments in your guest blog. What’s more, engage with the respondents. Show that you value their input and answer their questions.
5. Creating Guest Blogs for A Local Audience
Now that you know how guest blogging services help with growing your network, make sure your guest blogging efforts are geared toward networking reach in New York, i.e., your target area.
This essentially means you have to ensure your content resonates with New Yorkers’ preferences, culture and interests. This approach will help you appear more relevant, and provide value for your local readers.
5.1 Add New York-Specific Trends and Insights
So how does one factor in a specific state and its nuances into a guest blog? Well, for a diverse place like New York, there’s no easy answer to this. For starters, you’ll have to stay updated with all the latest events and trends in New York.
Also, it would really help if you choose guest blog writers that speak the lingo. Nothing resonates better with an audience than their own phrases, anecdotes, and references.
5.2. Show-Off Your Understanding of New York’s Cultural and Business Landscape
Another thing that should be evident from your guest blogs is your understanding of the local business scene and culture. Try to include cultural insights and local stories.
A sure shot, of course, is to connect and collaborate with local influencers for your guest posts. They will add authenticity and depth to your content.
Make The Most of SearchBerg’s Professional Guest Blogging Services
Guest blogging requires a lot of time and effort, but it goes a long way in establishing your authority in the industry.
Outsourcing guest blogging tasks allows you to focus on core business activities, while experts handle content creation, outreach, and submission processes.
Global-marketing Inc. offers guest blogging and posting services in New York by industry-renowned guest blog writers. Our blogger outreach services combined with services might be just what you need to take your business to the next level!
