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However, as the messaging changed and people running email campaigns got with the times, emails have become a top priority for marketing and lead acquisition.

Emails, when done right, have shown to have an ROI of 42X. Which is higher than that of any other marketing means whether that is Google Ads or SEO.

Average open rates have also gone up with targeted subject line and hover around 19%.

Take it from us, email marketing works. Right now, Global-marketing Inc.’s email open rate is a whopping 38% and CTR is 2.2%.

Below you’ll find a few tips from our experts for running a successful campaign – all in digestible infographic form.

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As long as it looks good, what else could it possibly need.

After all, all those websites that you like visiting have one thing in common. They all look good.

Unfortunately, there’s a lot more to website design then meets the eye. So much so, that it takes various levels of trying and failing to actually understand the intricacies of it.

You wouldn’t think it, but sometimes even the wrong shape of a button can throw off its click-through rate.

Anywho, let’s get into the 10 most important elements of web design in easily-understandable infographic form.

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Let’s start with a hard-hitting fact: just the ‘infographic’ hashtag has a weekly reach of over 64,400 people! And whether it’s B2B marketers or people looking for easy instructions for a life hack, infographics are becoming more popular than ever.

Whether it’s infographics that are hosted on your website or value additive guestographics that you customize for high DA platforms, they bring the backlinks rolling in.

Are Infographics Good for SEO?

At this point, it probably won’t shock you when we say that infographics—specifically guestographics—are still far and above one of the best ways to generate high-quality backlinks. They’re easily shareable, actually give people content they care about, and are visually appealing—a content marketing trifecta.

All of this leads to more traffic on your website, and proof for search engines that your domain gives a ton of value to visitors.

Having said this, let’s talk about how your SEO strategy needs to use infographics, so you can generate a ton of backlink juice:

Contents

The Perfect Infographics SEO Strategy: An Essential Guide For Every Business

1. Pack Them With Content Value
2. Tell a Story With Your Infographics
3. Publish Like a Pro
4. Generating Backlinks With Guestographics
5. The More Shareable the Better
6. Types of Infographic Backlinks and How to Acquire Them
   • Links From Blog Comments
   • Links From Topic Specific Forums
   • Links From Guestographics
   • Links From Google Image Search
   • Directory Links
   • Editorial Links

7. It’s All in the Outreach
8. A Smart Approach to Collecting Data
9. An Eye For Good Design
10. Get Infographics Experts on Board

Infographics and SEO—A Backlink Match Made in Heaven?

The Ultimate Guide to Getting Backlinks With Infographics and Guestographics—Wrapping Up

The Perfect Infographics SEO Strategy: An Essential Guide For Every Business

1. Pack Them With Content Value

We know we sound like a broken record, but value really is at the heart of creating infographics that people actually care about. Your infographic needs to be bursting at the seams with credible data that’s organized in a really helpful manner.

The best players in the biz conduct their own research, but if you don’t have access to that kind of data or the time to put it together, double down on the research process to put information together that people would otherwise have to spend hours to find on their own.

Remember, there’s no such thing as new information; every piece of media on the internet is a clever remix that people can’t help but go back to.

If you want to earn backlinks through infographics, keep these pro tips in mind:

• Keep the data current, so your infographic can remain in circulation for a long time.
• Present credible data, but make sure it doesn’t overwhelm the reader.
• All the information should come together to tell a story.
• The more unique your content, the more likely third parties are to publish it (a prelude to guestographics). The fresher the content, the more likely it is to be successful.
• It always helps to create something that can be the ultimate guide on a specific topic.

2. Tell a Story With Your Infographics

Yes, we’ve alluded to it above, but you’d be gravely mistaken if you thought that was all there was to it when it comes to the world of data storytelling—there’s even a fancy word for it!

So you have your involved data points and what you want to explain, but how do you prevent the latter from drowning in the former? Data storytelling is like an artform that helps you weave together your primary narrative and your data points together seamlessly, making your infographics so much more useful and easier to follow, all while leaving them jam-packed with value additive content.

From a striking color palette and other visual elements to the content itself, every element interplays to create your story. Remember, humans are visual learners—so how you present data to them often matters far more than the substance of the data itself—that’s just how the cookie crumbles.

Need some more context? Here are some tips for your infographics SEO strategy:

• Make sure the font and color scheme complement each other, and that the infographic sticks to them throughout.
• Even the use of charts and boxes needs to conform to the larger aesthetic.
• You can have different text in boxes for visual separation, but don’t make it too much of a departure.
• Don’t crowd the infographic with too much information or too many visual elements.

Here’s a sample that does a really great job at all of the above metrics:

3. Publish Like a Pro

Your work doesn’t end when you’re done crafting the perfect infographic. If you really want it to get you those oh-so-important backlinks with guestographics/infographics, you need to perfect the publishing process, so people can easily link back to you and so it’s super shareable and discoverable.

For now, let’s talk about publishing on your own website, and we’ll move to guestographics in the next section. Follow these steps to generate backlinks using infographics:

• Make a new page on your website for the infographic, so there’s a direct link to it.
• Add a write-up alongside the infographic that serves as both the description, and the SEO optimized text that will help you rank for the appropriate searches on SERPs (If you’re posting it on other websites, change the write-up to match).
• Add embed code so publications can add your infographic to their webpage inline, all while guaranteeing that there’s a direct route to your website.
• Add social share buttons on the page so your infographic gains more traction.
• Don’t forget to add a great call-to-action, telling readers to share your infographic—it guarantees more conversions.

If you hit all of these metrics right, you can expect a ton of shares, and for your infographic to show up on Google Search and Image Search!

4. Generating Backlinks With Guestographics

As big of a deal we make of getting backlinks, here’s something very few people will tell you. The formula for getting them isn’t hard at all. It’s as simple as taking a pinch of great content and adding the right kind of targeting outreach—alongside a great value proposition.

Maybe you’re already emailing hundreds of people daily to get more links to your infographic on your website or even to get it featured on another site or social media feed. But we reckon you’re not getting a lot of link juice if you’re reading this.

If so, it’s time to pay a lot more attention to the words targeted and value proposition. You see, no one will want to feature your content if there’s nothing in it for them; even if the infographic is great, you have to grease some palms before people actually engage with you. Remember, most major platforms are already getting hundreds of people reaching out every day. What makes you different? Are you combining infographics and SEO as seamlessly and ingeniously as you need to?

Let’s take the example of this infographic on SEO:

How do you ensure a ton of backlinks for it; we’re glad you asked:

• Start by finding platforms that post exclusively about SEO—the more they’ve already covered the better.
• Send them a personalized email where you refer to the editor by name, refer to already published content on their website, and then pitch your infographic as something that can augment their already great content (Pro-tip: Don’t be too pushy, ask them if they’d like to see it, don’t always attach it first). Request backlinks through infographics, don’t force them.
• But there’s more! Alongside, offer them even more value by saying you’ll write a mini guest post alongside; this really seals the deal.

Here’s the best part, Google doesn’t always like links without surrounding text, but this method subverts that problem by adding a post around it. A win-win (Three times over!).

5. The More Shareable the Better

There’s a ton of ways to make your infographic easily shareable, and all of them involve reducing the friction (or the time it takes) for a reader to take your infographic and get it on either their social feeds or their blogs.

Here’s a neat example; there’s a WordPress plugin called Image Sharer by Sumo that allows you to add floating social media buttons on all your infographics. It’s a low effort way of guaranteeing that everyone who is inclined to share your post will do so.

And don’t worry, if you’re on a different CMS, there are probably a ton of plugins that you can use to achieve the same thing. And if you have the resources, you can even code your own!

But that’s just the tip of the iceberg; here are some more things you need to do to make your infographic more shareable:

• Generate an embed code for your infographic so all it takes for someone to share it is a small HTML tweak.
• Submit your infographic to high DA (domain authority) infographic submission sites and reap the benefits of their platforms.
• Use platforms like Quora and Reddit to really get buzz around your infographic.
• Try to submit it to other platforms using the instructions in the previous section.

6. Types of Infographic Backlinks and How to Acquire Them

This section will be information-dense, but it’s also a vital one. To know how to generate backlinks using infographics, you need to know what types of backlinks you can get. This will help you target platforms more effectively and optimize your content accordingly, too!

There are six primary types of backlinks you can get for infographics; here’s what they are and what you need to know about them:

Links From Blog Comments

These backlinks come either from you or a reader posting the infographic link in the comments of other blogs that cover a similar topic to what your infographic covers.

They’re a really high traffic driver because people love soliciting other people’s opinions on content pieces they loved, so they’re sure to peruse the comments at least once.

Links From Topic Specific Forums

Yes, this also includes platforms like Reddit and Quora. People who look for specific answers to specific problems, or people who love a certain topic are very likely to click through to links that will help them.

And yes, while most of these will be nofollow links, they will generate more traffic to your website.

Links From Guestographics

We won’t dwell on this because it’s been covered above, but remember that you have an ulterior motive when writing your guest post; try to include an author bio section at the end so people know where the infographic came from.

Links From Google Image Search

You can use Google Image Search to find out who’s using your infographic without linking to it; once you identify these people, send out a mass email asking them nicely to add a link so you don’t miss out on any quality backlinks.

Directory Links

Again, we’ve talked about this once above; it’s a tried and tested way of getting links from sites that probably have a much bigger reach than yours.

Editorial Links

This is your white whale, and just like Melville’s Moby Dick, it’s going to be a tough one to catch. You might have to invest in first-hand research, and you’ll have to put your best foot forward for industry giants to use your infographics in their content. The payoff is more than worth it, though.

7. It’s All in the Outreach

Outreach isn’t a monolith; it’s every method you use to put your infographic out there. And you need to take an all-of-the-above approach when it comes to marketing.

From leveraging all of your socials to building backlinks with guestographics, you need to fire on all cylinders. The best of the best have entire outreach times dedicated to finding link opportunities while also optimizing infographics for organic SEO.

And if you don’t have the budget for that, reach out to the professionals!

8. A Smart Approach to Collecting Data

Finding the right data is a matter of knowing where to look, and finding data that really jumps out at readers.

To dwell on the latter, let’s look at two examples:

22% of marketers use Facebook to increase sales

vs.

22% of marketers claim that Facebook has increased sales two-fold

Is the difference clear to you? It’s night and day for most people. The latter is specific, and mentions a metric that business owners really care about. The first is vague, and holds no special interest for any group of people.

Second, really hone in on official sources that hold a lot of credibility. This means going down the Google Scholar rabbit hole, official sources with .edu or .org in their URL, and even studies commissioned by other players in your industry who aren’t competitors.

The goal is to gather a vast array of data points that all complement each other, allowing you to build on the primary message behind your infographic in succession.

9. An Eye For Good Design

We’re not going to beat around the bush; 50% of marketers primarily use visual marketing in their content, but 24% say that design is their biggest challenge. There’s no getting around it, people appreciate visual content more than ever, and they’re hypersensitive to a bad aesthetic.

If you want your infographics SEO strategy to yield stellar results, you need to have:

• A cohesive style when it comes to color palette, text, and spacing.
• Complementary visual elements that embody the same style ethos.
• A logical flow that’s easy on the eyes and makes the infographic accessible.
• Succinct text that doesn’t dwell, and makes the infographic punchy.

10. Get Infographics Experts on Board

It really is in your best interests to hire infographics experts in the long-term. They can help you develop a long-term strategy that takes an omnichannel approach, while also optimizing for each platform keeping best practices in mind.

It’s a win-win scenario, because freeing up resources that would be otherwise spent on infographics will open you up to generating revenues using core business activities.

Infographics and SEO—A Backlink Match Made in Heaven?

Infographics are an SEO powerhouse, no question about it. Whether they’re hosted on your primary website, or they’re used to generate backlinks from authoritative domains, there’s no better way to get high volume returns on your content investments.

Infographics can also potentially go viral, meaning you could have a major breakthrough on your hands if you play your infographics SEO strategy cards right.

The Ultimate Guide to Getting Backlinks Through Infographics and Guestographics—Wrapping Up

In this blog, we walked you through the steps to generate backlinks using infographics. Now it’s time to put these strategies into practice! If your small business really needs to get its infographics game going, it’s time to take your infographics SEO strategy up a notch!

Knowing how to promote your infographics will take you a long way, but you really do stand to benefit by aligning yourself with one of the best digital marketing agencies in the U.S. Are infographics good for SEO? Absolutely. Can your plans fall flat if you don’t partner with the right company? Unfortunately, yes. At Global-marketing Inc., we completely manage every aspect of your infographics strategy—from design to publishing and even SEO optimization, so you don’t have to worry about a thing!

For more information about our services, call +1(833)405-1025.

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This infographic gives the benefits of outsourcing SEO services and how effective it is for your business.

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This infographic lists statistics about SEO services and user behavior on search engines. It focuses on how useful SEO is for your website and for marketing your business.

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A quality infographic has always something unique to share. It uses a communication medium that makes messages effective and quick to grasp. It provides content ideas in dearth of creativity. Plus, to use it in a piece, all a web admin needs to do is copy and embed its HTML code on their web page, and there it is standing proud and live.

Add all these features together, and it’s easy to see why publishers love using infographics. And every time they share (or publish) them, you get (earn) a backlink in return.

However, the use of infographics to earn backlinks has recently been brought to question. As recent as 2018.

The premise?

The oversaturation of infographics in the content marketing world.

Every business is creating infographics regardless of their expertise level in the domain. Consequently, many infographics out there today don’t hold true to the principles that originally made them successful and popular among publishers.

They simply seem to be adding to the noise without voicing anything of value.

As a result, the gap between created infographics and published (or shared) infographics has widened; more infographics are being created and less are being shared.

Less sharing means less backlinks.

That does not mean though it’s right of us to question the ability of infographics to earn backlinks. Infographics are still very much relevant in this present age, it’s just that a significant majority of marketers and business people are not designing them correctly.

Google’s Matt Curtis sums up this shortcoming of present-age infographics perfectly:

This begs the question:

How do you design an infographic that earns backlinks in 2018?

As someone who is already familiar with creating infographics for link building, you don’t really have to do anything novel, new or reinvent the wheel; you just need to make sure you stick to the principles that originally made infographics a success.

You need to keep your infographic visually appealing, unique, precise and linkable.

Designing a neat, visually appealing and linkable infographic is not difficult, thanks to the many design software and services available both online and offline. The real challenge, however, is making an infographic that is visibly unique and delivers necessary information at a quick glance.

To do that, you need to come up with content ideas that haven’t already been created into infographics— ideas that resonate with your audience.

• You can use Google Trends, industry-related forums, Facebook pages, Twitter streams, LinkedIn groups, competitor’s websites and other tools and platforms to find topics that your customers are most interested in discussing.
• Performing a quick search on Google (“keyword” + “infographic”), Pinterest, Topsy and Visual.ly will help you determine if an infographic already exists on the topic.
• Various data resources available on the internet and informational input from your staff will help you gather facts on your selected infographic topic.

Once you have adequate information on the topic, shape it into an infographic format.

• Keep the layout of your infographic neat for easy navigation.
• Use the right color scheme to make your copy more impactful.
• Incorporate relevant images. Use PNG, JPEG, BMP, TIFF or GIF format as they are fastest to load and help reduce bounce rates.
• Employ bold font for headlines to make them stand out from the rest of the content.

After you’re done designing the infographic, get an embed code and publish it underneath your infographic for easy sharing and backlinking.

And your infographic is all ready to go live and earn backlinks for your business.

Need help with designing a high-performing infographic that earns your business plenty of backlinks from high authority websites?

Global-marketing Inc. can help you!

We’re a full digital marketing service firm in the United States, offering expert infographic design services to businesses in different industries. Our expert and experienced infographic team knows what it takes to produce a high-performing, backlinks generating infographic. Besides designing infographics, we also help businesses optimize their website for Google and improved traffic. Get in touch with us today to discuss your digital marketing needs.

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