Why?It can significantly boost your brand’s visibility in 2023 by strategically placing your content on authoritative websites within your niche. This not only enhances your brand’s reputation but also drives targeted traffic to your own website, resulting in improved search engine rankings and organic growth.

A staggering 34.6% of bloggers publish 1-5 guest posts a month to help build their brands, while only a small percentage (3%) do 25 or more.

The sweet spot truly depends on your business or brand’s goals and what you want to get out of your guest posting strategy—which is what our guest posting services will talk about today.

Be Our Guest—or Let Us Be Yours

70% of consumers prefer blogs to ads—which is saying a lot. This means that your audience wants to read content, gain value and insight from your materials, and take a credible authority’s word on relevant matters.

Instead of searching for experts and persuading them to try your brand, service, product, or company, as well as obtaining backlinks and publishing high-quality content on reputable websites with high domain authority, there’s a simpler option available. You can outsource your guest blog services to our team of experts.

By doing so, you’ll be able to take advantage of the top-rated strategies and highly effective tactics that we’re about to share with you.

1. Identify A Niche And Work It

When writing guest posts, it’s important to work on finding your niche and working a particular angle. This is one of the most effective strategies to work on in 2023 because it allows you to focus on your area of expertise more deeply and avoid spreading yourself too thin.

As part of our expert guest blogging work, we’re able to create highly-specialized content on subjects you focus on, including services, products, industries, and more. When readers explore guest blogs, they’re looking for content that goes above the average cut. They want expert opinions, top-notch research, unique insights, and material that appeals to their sensibilities, which is why your content needs to be immaculate.

Direct resources and effort into carving out your own niche and specialty, whether it’s focusing on digital marketing for your industry, décor advice based on your clientele’s expectations, or analyzing industry trends.

An excellent case study of this is our long-term client Education Long Finance (ELFI), whose company we’ve written highly specialized guest posts for. Rather than focusing on their services as private lenders, we created a diverse content strategy talking about debt, debt management, and repayment, the pros and cons of educational loans, and more.

The result? 73% increase in visibility and strong connections with 16 publishers. You can see some of the unique titles and expert posts that our guest blog writers created for them:

2. Move Away From Time-Sensitive Content 

While being relevant is important, one thing we’re no longer doing in 2023 is creating time-sensitive guest post content.

This is simply because:

• You don’t have control over the publishing period, and when your post goes up
• You want your content to stay evergreen and stay consistently relevant and engaging.

The idea isn’t just to release a clickbait post that generates buzz and traffic but dies down when trends change—you can save that for on-site blogs and news pieces. Guest posts need to remain as relevant in 2030 as they are in 2023, and what you state in them should be fundamentally true and high-quality.

The idea is for your guest post to be so credible and authoritative that no passage of time will discredit that information or make it outdated and irrelevant to your readers. It’s definitely challenging and requires in-depth knowledge of your industry—but that’s where our research skills come into play alongside your firsthand knowledge.

Recommended Read: Why Your Guest Blogging Strategy is Failing

3. Look Beyond Domain Authority

While domain authority (DA) is arguably the most fundamental factor in choosing which website to publish content, it’s not the only one.

You should look at websites that generally publish high-quality content from expert writers, have a wide range of categories related to your field and line of work, and of course, enhance your branding.

You might want to aim high for platforms like Yahoo!, Forbes, Entrepreneur, and other big names related to your industry—but there are also dozens of others.

Our in-house guest posting services will take care of that aspect for you, identifying websites that tick off all the big boxes that you’re looking for, from DA to relevance to categories.

Your brand needs to connect with the website where you post for it to be most impactful—if it doesn’t, it won’t drive traffic to your website.

Recommended Read: Revealed! Guest Posting Insights From Industry Insiders

4. Diversify Your Guest Blog Content 

You should aim to diversify the kind of guest blog content that you put out and focus on a variety of approaches.

Don’t just limit yourself to industry experts sharing analyses of trends. Try to expand your content style to include affiliate content, bloggers and influencers, tutorials, educational writing, and other material that helps generate greater value and interest.

This allows you to establish your brand as a definitive authority across multiple domains and show that different types of experts entrust your company and vouch for your brand, allowing the readers to get more out of it.

The more diverse your guest post creation strategy, the more diverse your inbound traffic will be, and our blogger outreach services are perfect for this purpose!

In addition to the style of your guest blogs, diversify the type of topics you choose. Think about How-To Guides, Case Studies, Ultimate Guides, and Thought Leadership Posts that define your authority.

Here’s a brief video on how to ensure that your guest blog pitch will hit a home run and get your content published on the website of your choice:

5. Be Sure To Engage With Your Own Guest Posts And Blogs

Writing and publishing the guest post is only half of the battle. It’s not just a one-and-done attempt where it’s published and sent into the void. You must engage with your own guest posts and blogs in 2023.

You have to keep tracking it to see how people respond and react to it, what the general feedback is, what comments are saying, and work to generate comments on it too. It may seem forced and inorganic to leave comments on your own guest posts, but that’s where you can outsource guest posting services to companies like ours.

Our dedicated experts create content and viable personas, allowing you to leave comments, share feedback and critique, and rate the content quality.

It’s a great way to see what readers are thinking, utilize their recommendations and feedback, and make the most out of your work.

Focusing on the quality of comments can play a major role in boosting engagement and extending the reach and impact of your guest posts. It shows the readers that you’re interested in their thoughts and that your brand is making a concerted effort to implement them in their work.

Additionally, repost published guest posts onto your socials to generate buzz, get people excited, and create a loop for backlinking and traffic generation. Who would want to miss out on the additional publicity, even if it’s a third-party platform?

Make an Impact with the Right Guest Posting Strategy

Global-marketing Inc.’s guest posting services remain unparalleled. We’re here to build your backlink strategy, establish you as an authority, and help your brand gain recognition in the most impactful way.

Using these tactics, our team will create fully-customized strategies to improve the quality of guest posts and blogs for your brand and use expert insights from leading content writers to get the job done.

Be our guest—we’ll treat you right.

The post Guest Posting 101: Proven Tactics to Boost Your Brand’s Visibility in 2023 appeared first on Global-marketing Inc..

Lawyers must network to get their name out there. They must build relationships to become visible to a new audience, who, in turn, drive more clients to their law firm through word-of-mouth.

News flash: That’s precisely what guest blogging does!

Just replace “audience” with “traffic” and make it do all the work. You can use the strategy to become a thought leader and earn a backlink to your firm’s website or social media platforms.

Let’s introduce a brief blow-by-blow of the creative guest blogging process.

What is Guest Blogging

A guest blog is created by you but posted on relevant third-party websites. As a rule of thumb, these websites should have the following:

• A high domain authority.
• Moderators should accept guest posts from lawyers.
• State your name in the byline.
• Link back to your firm’s website or social media platform.

The following websites tick all of the above boxes. They let you maximize the benefits of search engine optimization (SEO) and content marketing.

Read More: Proven Link Building Tactics to Boost Your Law Firm’s SEO

Google’s Stance on Guest Posting

Google’s stance on guest blogging has remained unchanged since 2017. The search engine doesn’t penalize guest posts seeking to inform, educate, and increase awareness of your company, message, and services.

However, it does penalize the following:

1. Similar Content

Suppose you asked eight websites to host your blog and got an affirmative from all eight; that doesn’t mean you should post the same content on all eight websites.

Google is smart at sniffing out similar content across multiple websites, especially if it also has the misfortune of being poorly written, researched, and unnaturally hyperlinked.

2. Absence of “nofollow”

Google wants you to clarify your relationship with links pointing to another website by adding the attribute rel=” nofollow” to the link’s code.

You must do the same for paid guest posts, except instead of nofollow, you’ll use rel=” sponsored”.

By adopting nofollow, you’re essentially saying that you aren’t using the site for SEO reasons—Spoiler alert: You totally are. It’s just that Google doesn’t have a good reason to penalize you.

3. Not Labeling Guest Blogs

Not labeling your content and making it appear like a host website’s internal content has twofold consequences.

Google ranks down unlabeled guest posts, but that’s nothing compared to the Federal Trade Commission, which metes out a maximum penalty of $43,792 for not labeling content-based ads.

Label your content like this guest post sponsored by Infolinks on Jeff Bullas to avoid these penalties.

How to Write an Amazing Guest Post

Guest post writing is different from blog writing. For starters, depending on the guest posting platform’s guidelines, it should have at least 800-1000 words, contain images, and be written with the following considerations.

1. Prioritize Informing Over Promoting

SEO is a byproduct of guest posting. Its primary goal is to educate the readers. Its secondary goal: to establish your legal expertise in the subject.

Reserve any information about your legal services for the author bio section, and don’t link to your law firm’s website or social media posts and stories unless it’s to prove a point.

3. Match the Format

Look up the format on the guest posting websites you plan to pitch your content. Take a look at this guest post from Above the Law. It has the following aspects:

• A bold title
• A subhead
• A byline with the writer’s name
• A single image aligned with the content
• Several bold H2 headings

Match your content’s format with the one on the hosting site. As for the content, it should satisfy search intent and should be written for your target audience.

3. End with a Bang

Close your post with a call to action that is too hard to resist. You can link to your website here, but no more than once or twice (depending on the platform’s guidelines).

The link(s) shouldn’t overtly promote your legal services. Plus, you can always ask readers to leave a comment or close your post with a question to kick off a discussion in the comments section.

4. Add an Author Bio

Author bios should be clear and concise and explain what makes you a good authority on the content.

In other words, it should have your background, achievements, experiences, and a bit of what you’re up to today for a personal touch. Some authors also add a human element by talking about their personal interests and hobbies.

You may close the bio with a “Follow me on [Insert social media profile link].”  However, this depends on whether or not the guest posting platform allows it, and the total number of linkbacks you’re allowed to include.

And there you have it, folks! That’s an overview of what makes a high-ranking guest blog different from a low-ranking guest blog. Now, all that’s left is finding a lawyer or paralegal to take one for the team.

Don’t have one? Not a problem!

Global-marketing Inc.: The Ultimate Blogger Outreach Service for Lawyers

Global-marketing Inc. can be your leg up the Google SERPs—your gateway to more organic traffic and lead conversions. Avail our guest posting services for lawyers to build your client base.

You can focus on the legal matters and getting favorable outcomes, while our expert guest blog writers work on establishing you as an authority in the industry, and consequently help you grow your practice.

Use the best SEO practices to increase visibility and awareness through effective, penalty-free link building and content marketing.

Just say the word!

The post Guest Blogging Goldmine for Lawyers: Expand Your Reach & Reputation appeared first on Global-marketing Inc..

• What exactly is guest blogging?
• Why is this technique considered a game-changer for dentists?
• If you run a dental clinic, how can guest blogs help you reach and convert more patients?

Sit tight, we’re covering everything. Let’s understand the A-Z of guest blogging, build a wider clientele, and grow your practice.

We’ll also highlight the importance of hiring professional guest blogging services for crackerjack SERP rankings, high traffic, impressive conversions, and a pristine brand identity.

Let’s roll out the grand guest blogging plan!

I Want to Start with the Basics, What Is Guest Blogging?

If you run a small-to-medium dental clinic, chances are you haven’t exactly established a stellar online presence yet.

In 2023, your online footprint matters most. If a person has a toothache, the first thing they’ll do is hop on Google and run a quick “why does my tooth hurt” search. As they travel from blog to blog, they’ll eventually end up finding a local dentist, give them a call, and pay them a visit.

Google is the go-to facilitator of patient-to-dentist meetings. If you want to reach more patients, you should have one clear goal: ranking high on Google SERPs. This is where guest blogging enters the picture.

Since you’re just getting started with SEO, you haven’t climbed all the rungs of the ladder yet.

Other websites have.

Guest blogging is a terrific way to reap the benefits other websites enjoy. A guest blog is an article that’s written for another platform with high domain authority (DA). Why would you write for someone else? Because their reach, traffic, and conversions are way better than yours.

Think about it. If you write a dental guest blog for Healthline, your content will perform exceptionally well. Healthline has a DA score of 92, which is exceptionally high.

When you write for them, their visitors (and that’s a lot of visitors) will flock to your website. This is much, much better for your business than a blog posted on your own site.

Each guest blog includes a backlink towards the end. This is a hyperlink that takes readers back to your website.

A well-planned, well-written, optimized, and value-added guest blog is your golden ticket to great SERP rankings. Since Google trusts high-DA websites, their content actively circulates the top SERPs. It goes without saying that your guest blog will enjoy the same VIP treatment.

Once you start releasing a handful of high-quality guest blogs every month, you’ll notice a significant improvement in your SERP rankings, credibility, trustworthiness, and authoritativeness.

If you want to develop a better understanding of dentist SEO, the importance of dental backlinks, and what kind of links to target, read our last blog.

How Does Guest Blogging Help with Link Building?

There are many ways you can build backlinks. Guest blogging is one of them. Any time you write a guest blog for a high-DA website, you seal the deal with a shiny backlink that takes web users back to your website. At its very core, you’re building a backlink.

How Can I Write a Dental Guest Blog?

Many businesses make the mistake of handing over critical guest blogging tasks to their in-house team.

This may sound like a great idea on paper. You’ll end up saving money, and your team will sharpen its guest blogging skills. However, once you put this plan into practice, you’ll notice that your team isn’t qualified to achieve the results you’re expecting.

Dental guest blogging isn’t a walk in the park; it requires SEO and industry expertise. It must be done by experts who have experience in

a) discovering good guest blogging opportunities
b) crafting high-quality guest blogs
c) publishing the content
d) promoting the content
e) turning a one-time guest blogging opportunity into a long-time partnership.

When you turn to professional guest blog services, they’ll take care of all the legwork for you without cutting any corners.

The Recipe for Successful Guest Blogging Outreach

Guest blogging success is contingent on finding the right opportunities. Excellent blogger outreach will go a long way in helping you build strong partnerships that continue to benefit you in the long run.

Once you find the right platforms, you’re good to go; half of the work has been done. However, stumbling upon high-DA dental websites that accept guest blogs isn’t that easy. Once you check this box off the list, you also shoulder the responsibility of crafting the right email and submitting a power-packed guest blog that gets accepted.

We’ll walk you through the top insider tips and tricks for successful blogger outreach. Let’s get the ball rolling!

1. Turn to Google for Help

If you’re trying to rank on Google, why not turn to the mega platform itself? If you want to find relevant guest blogging opportunities, use the right string of words and phrases to whip up exciting results that actually get you somewhere.

Try these search queries:

• Your keyword + “guest blog”
• Your keyword + “guest post”
• Your keyword + “guest post by”
• Your keyword + “write for us”
• Your keyword + “guest blog opportunities”
• Your keyword + “guest article”
• Your keyword + “contribute to us”
• Your keyword + “contribute to our site
• Your keyword + “contributing writer”
• Your keyword + “contributing guest blog writer”
• Your keyword + “guest blogs needed”

Catch our drift?

Use your primary keyword, e.g., “dentist in Alabama”, “dental clinic in Wisconsin”, “orthodontist in Arizona”, etc.

If you want to be a little extra nifty, try your hand at reverse engineering. Use a backlink checker tool (we use one at Global-marketing Inc.) to get a complete list of all the websites that have offered backlinks to your top competitors.

This is a great way to find excellent guest posting opportunities.

2. Research, Research, Research (& Then Some!)

If you want to reap the benefits of successful guest blogger outreach, put your research cap on (and don’t take it off).

Many businesses make the mistake of hastily sending in pitches without developing a good understanding of the company’s guest blogging requirements, products/services, philosophy, history, and goals.

Before you reach out to a website, you should have a good grasp of their business.

• What kind of guest blogs are they looking for?
• What are the submission instructions?
• What should your pitch include?

Make sure you have clear answers to these questions before you proceed. If you fail to follow the basic instructions, your pitch, and submission will not be taken seriously.

Dental guest blogs are posted on healthcare platforms. The bar isn’t just high; it’s skyscraping. If you make small errors during the first leg of the process, you’ll leave a very poor impression on the approval team.

Take your time, research (and then some), and finally approach them once you know exactly what they’re looking for. Follow their requests to a tee. Everything from the requested format to the topic should be in line with their expectations, requirements, and preferences.

We also recommend taking a closer look at their published content before submitting your guest blog. For starters, make sure you’re not repeating a topic they’ve already covered. Moreover, your blog should closely resemble other blogs on the platform.

From the syntax to the structure to the language to the research, everything should be in line with what you find on the website itself.

Yes, you have room for experimentation. However, avoid deviating from the original style and format.

3. Always Provide Samples

This is where a lot of dental clinics mess up.

Samples are an untapped goldmine. Think about it. If you’re hiring a photographer, you’ll make it a point to explore their photography portfolio. If you’re working with an architect, you won’t proceed until you’ve seen a couple of their projects.

No matter which service you’re hiring, you’ll always feel compelled to look into their previous work to understand whether it aligns with your vision.

Once you’ve familiarized yourself with the company’s writing and research style, write 2–3 relevant articles that closely match their vision. This is a great way to show them that you’re capable of producing content that meets their requirements and fits their guest blogging set like a glove.

Make sure you proofread the samples and get rid of any grammar, punctuation, spelling, and syntax errors. Moreover, your content should read smoothly and swiftly without any hiccups. If your content is readable, engaging, value-added, and exciting, great, you’ve hit the jackpot.

Pro tip: If you don’t have guest blogging samples, create them! This is where guest blog posting services will come in handy. Let the experts take the reins and leave you with an impressive portfolio.

4. Learn From Rejection

Wouldn’t it be wonderful if all your pitches were accepted without any hiccups?

Wonderful? Yes.

Realistic? Not quite.

A big portion of your submissions will get rejected; that’s just how the cookie crumbles. Now, many businesses make the critical mistake of using the same guest blogging recipe despite being turned down again (and again…and again).

There’s a reason why the cards aren’t falling into place. Learn from rejection and understand why your guest blogging efforts aren’t bearing fruit.

Lack of personalization is often the biggest reason behind rejection. High-DA guest blogging platforms receive hundreds of guest blogging requests every day. If your approach doesn’t stand out, it’ll start collecting dust with the rest of them.

Personalize your email as much as possible.

For starters, applaud the business for the work they’re doing. This is a great time to mention their accomplishments and appreciate everything they’re achieved so far.

This will show them that you’ve done your homework. You’re not just sending a guest blogging request for the sake of it; you actually enjoy the platform and know what they do, why they do it, and how they do it. This little trick will go a long way in turning a potential rejection into approval.

If you don’t hear back, don’t panic. Pitches get ignored all the time; there’s nothing wrong with that.

In some cases, editors don’t write back because they’re not interested. This is your cue to accept rejection graciously and improve your strategy. However, in other cases, it’s possible that your email got buried under a big pile of other emails (this is especially true for high-DA websites).

Craft a masterful follow-up email to gently nudge the editor to take action. One follow-up email is enough; don’t keep barking up the same tree again and again.

5. Turn to Twitter Search

You’ll be surprised by the power of Twitter search. If you use it right, you can find some incredible dental guest blogging opportunities on Twitter (opportunities that you wouldn’t come across on Google).

Twitter’s results are also ultra-fresh, which means you’ll walk away with a pocketful of guest blogging platforms that are currently accepting pieces. If you explore guest blogging opportunities on Google, you’ll often stumble across platforms that have dried up, i.e., they’ve stopped accepting and posting guest blogs over the years. You won’t run into this problem with Twitter.

Here’s how you get the ball rolling. Head over to Twitter search and run a search string that looks something like this:

Start scrolling through the results. You’ll find posts like:

“In this guest post, Alan Stern DDS, founder of Better, Richer, Stronger, shares how it’s necessary for dentists to serve with heart and empathize with patients in this age of heightened technology.” https://t.co/19iugXvEE5

— AirGuard (@AirGuardHealth) June 10, 2021

We have a guest post up on @OralHealthGroup about increasing your clinic’s efficiency!

Which of these tips would you adopt into your practice?https://t.co/J8azNMLacZ#oralhealthgroup #guestpost #efficiency #productivity #dentistry #dentists #paradigmclinical #logictechcorp pic.twitter.com/TUWrkBof6J

— Logic Tech Corp (@LogicTechCorp) August 27, 2020

GUEST POST: A practicing dentist with experience treating children and adults with disabilities answers 5 common questions about making dental visits as smooth and comfortable as possible: https://t.co/GdvXkeQL8j pic.twitter.com/yEAxpvHkmA

— Brookes Publishing (@BrookesPubCo) February 27, 2022

Jackpot!

Within a few minutes, you’ll end up finding a ton of sites that accept guest blogs from dentists.

At this point, your research cap should still be on (don’t tell us you’ve taken it off already). Compile a list of websites that accept guest blogs and rank them based on their DA score. The higher, the better.

Send pitches to the top dogs and work your way downward. Avoid considering websites with a DA score of 50 or lower.

6. Turn to Reddit and Quora

Reddit and Quora are the dental guest blogging industry’s best-kept secret. We’re not keeping mum anymore; it’s about time the cat is let out of the bag.

As two of the most popular Q&A websites out there, Reddit and Quora are delightful treasure troves for dentists. Let’s understand how you can leverage these platforms for guest blogger outreach.

r/AcceptGuestBlogs is a fantastic community that connects websites that are offering guest posts with websites that are accepting guest posts.

This is where the magic happens.

If you type “health” in the search bar, you’ll come across a few results. Try the same technique with Quora, and you’ll find niche information that isn’t generally available on the web.

Now, it’s important to note that Reddit and Quora are home to an uproarious exchange. While some of the comments are useful, others aren’t. It’s on you to find the diamonds in the rough. Once you land on the right insight, however, you’re in for a treat.

It’s Time to Fire Up Your Guest Blogging Cannon!

When done right—and we mean masterfully—guest blogging is one of the most powerful weapons in your arsenal.

Now that you have a better understanding of how to launch a power-packed guest blogging plan, let’s roll out the action plan!

At Global-marketing Inc., we specialize in SEO for dentists. As part of our SEO techniques, we provide a wide range of services to dental clinics, including guest blogging services.

Our guest posting services identify the most beneficial opportunities, craft high-quality guest blogs that demonstrate industry expertise, and help you dominate Google SERPs.

Your dental businesses deserves to get seen online. Let’s get you there!

The post Unleash the Power of Guest Blogging for Dental Practices: Insider Tips and Tricks for Successful Outreach appeared first on Global-marketing Inc..

Did you know that Yahoo News is one of the most visited media outlets on the web, according to Statista?

In other words, getting featured on Yahoo News is a fantastic way to increase the number of visitors to your website!

Yahoo News is also what digital marketing buffs refer to as a ‘high domain authority (DA) website’.

This means it frequently ranks highly on search engine results pages, so if your content gets published on it, your credibility and trustworthiness goes up as well.

We’re here to help you understand the ins and outs of getting content such as press releases (PRs) published on Yahoo News so your business goes from strength to strength.

That’s why we’ve put together this simple, 5-step guide that covers everything from picking the right topics for your PRs to capitalizing on link-building so you can make the most of getting published on Yahoo News.

Without further ado, let’s dive in!

Step 1: Choose the Right Topic

Ready to send your business success to the moon by getting published on Yahoo News? The first thing you’re going to want to do is to choose a relevant topic.

This might seem straightforward—but it pays (quite often literally) to give it some thought. If you go through the content featured on Yahoo News, you’ll find that it’s timely, informative, and unbiased.

That’s why it’s worth coming up with topics that relate to your business and are relevant to what’s happening in the world right now.

Topics that passionately present new information from new angles are ideal because they’ll pique your target audience’s interest.

It’s also worth coming up with topics that prompt readers to engage in a conversation about them. This will ensure the content receives plenty of comments and is shared on multiple platforms, boosting your company’s visibility.

This amounts to a fair few boxes to check, but don’t fret—our team of experts at Global-marketing Inc. is here to help you!

Our content marketing team has helped countless clients come up with topics for informative and relevant content.

They’ll go through your unique business needs and develop topics for you that are ideal for promoting your business while maintaining the focus on being newsworthy.

This will ensure you reap the maximum benefits of getting published on Yahoo News—but what kind of content works best? That’s what our next step is all about!

Example:

You’re in the real estate business.

Good topics to cover:

• Experts say real estate prices in Dallas could soon bottom out
• UK Property Slumps to Worst Quarter Since 2009 as Rates Bite
• “More homes are sitting in Cleveland’s real estate market,” says this real estate agent
• The Reality Of The Real Estate Market Right Now

Topics NOT to cover:

• A Guide To Understanding The Real Estate Market In New York
• Mistakes You Should Avoid Making When Investing In Real Estate

TIP

Essentially, there’s just one thing you need to mind: the topic needs to be news. There can’t be any guides and tutorials. It needs to provide a detailed, new perspective.

Take a look at some topics you can focus on.

Step 2: Write the Press Release

Want to know the secret to getting published on Yahoo News? It’s to write and submit a press release (PR) that announces something newsworthy and promotes your business tactfully.

Ideally, you want to write a PR that contains plenty of research-based facts to add to the reader’s knowledge and makes use of engaging language to maintain readability.

You’ll know your PR is downright outstanding if it maintains a solid balance between being formal, concise, and factual while promoting your services and/or products.

Pop a quote or two in there from one of your representatives to showcase the value of goods/services, sprinkle in a few relevant facts to tie everything together, and voila—you have all the makings of an epic PR that’s sure to feature on Yahoo News!

Unsure how to go about all of this? We’re ready to help you at Global-marketing Inc..

Our content writing team has written countless PRs that follow a solid structure Yahoo New loves and balance promotion with information impeccably.

All you’ve got to do is approve the topic, and we’ll help you write a stellar PR that creates a genuine buzz about your brand and keeps your customers engaged!

Step 3: Incorporate Relevant External Links

Like most other news websites, Yahoo News is full of content that’s backed by research so that it’s credible in the eyes of readers.

This is why the next step to getting published on Yahoo News is to incorporate external links in your PR!

External links will help your readers understand technical jargon and make the piece more credible.

For instance, suppose you’re in the home renovation industry.

Would your customers prefer reading a press release that cites studies conducted by home remodeling giants like The Spruce or one that doesn’t? Chances are you’d pick the first option!

This is why the greater the number of relevant external links in your PR, the higher the chance it’ll be seen as authoritative by your readers.

The key is to incorporate external links in a natural way. You don’t want to pepper your piece with links for the sake of it—and that’s where our link-building services at Global-marketing Inc. come into the picture!

We’re here to help you write well-researched, informative PRs that feature plenty of high DA links so your credibility shoots up in the eyes of your customers.

Step 4: Submit the PR to a Distribution Service

Now that you’ve got your PR ready, it’s time to submit it to Yahoo News!

One of the best ways to do this is to send your piece to a high-authority website that publishes press releases Yahoo News deems credible.

These are also known as PR distribution services—and their sole purpose is to get well-written PRs out there for Yahoo News to re-post!

Unfortunately, submitting your PR to a distribution service on your own is unlikely to work because of the sheer volume of content they receive.

At Global-marketing Inc., we’ve developed strong connections with plenty of high-authority PR distribution services that regularly post content we’ve created for our clients.

Once you’ve approved the final draft of the PR, we’ll send it through to the distribution service, and the magic of SEO will take care of the rest.

The external links we incorporate, coupled with strategically placed keywords and a structure that Yahoo News is familiar with, will boost your chances of getting published on the platform.

If you’re ready to let professionals write dazzling PRs for you that strike a balance between being informative and promotional and contain plenty of relevant external links to get you published on Yahoo News, get in touch with us today!

Key Takeaways

Here are the main points to remember if you want to get published on Yahoo News:

• Choose a relevant topic that’ll yield informative and ultra-readable content
• You’re trying to get published on a news website, so be sure to write press releases
• Incorporate external links to make the PR credible and trustworthy
• Partner with our Yahoo News wizards at Global-marketing Inc.!

Global-marketing Inc.: Helping You Get Published on Yahoo News

Now that you know the four key steps to getting published on Yahoo News, why not contact experts who know them inside out? That’s where Global-marketing Inc. comes in!

At Global-marketing Inc., we’ve got an army of pro content writers ready to draft fantastic PRs for you and pepper them with relevant links, so your PR appears credible and gets published on Yahoo News.

Our packages come at three price points, and we’re always transparent about our pricing.

If you’re ready to consult SEO professionals who have worked with the likes of Business Insider and Forbes, dial +1(833)405-1025!

The post How to Get Published on Yahoo News appeared first on Global-marketing Inc..

With recent algorithm changes like Helpful Content Update, the focus is now shifting away from traditional link building strategies that involve mass article submissions, bulk directory submissions, etc.

Link building using guest blogging may just be the most effective strategy. If you’re looking for a quick refresher on it, check out our blog: Revealed! Guest Posting Insights From Industry Insiders.

Guest blogging helps you promote your content on some of the most credible (high DA) sites to get maximum traffic on your website.

But there’s a method to the madness that is Guest Blogging. And that’s why, you notice—even after months of guest posting efforts—you don’t see an uptick in traffic.

What are the guest blogging mistakes you’re making?

We’ve split the mistakes into three categories: strategy, content generation, and pitching. We’ve also included a cheat sheet at the end of each section for you to refer to whenever you need a refresher on things to avoid when guest blogging.

Once you’ve gone through this post, you’ll have all the tools to optimize your guest blogging strategy and turn those fails into wins.

Now let’s dive in!

Things To Avoid When Guest Blogging: Strategy, Pitch, Content

Guest Blogging Mistakes In Strategy

Writing Guest Posts Without a Single Primary Objective

Tempted to submit a guest post that aims to maximize your web traffic, capture the attention of a specific demographic, and position you as an authority in the industry simultaneously?

This is a mistake.

The most effective guest posts aim to deliver one primary objective instead of trying to fulfill multiple objectives simultaneously.

For instance, if the post’s objective is to get your page to rank higher for a certain set of keywords, make sure your keywords are incorporated organically. After that, publish the post on a blog that ranks high for that keyword, and watch the magic happen!

Similarly, if the primary objective is to attract attention from a new target audience, research keywords your customers are interested in before getting the post published on blogs they frequent.

Posting on Irrelevant Blogs

When was the last time you checked the kind of blogs you’re sending over as guest posts?

It’s vital to submit guest posts to blogs that focus on your industry and are frequently visited by your target audience. In other words, if you want to hit the ball out of the park, choose blogs that focus on your niche.

For example, let’s say you’re a mortgage company, and you’re thinking of submitting a guest post to a credible business blog with multiple sections such as ‘finance’ and ‘markets.’

If you don’t scrutinize the relevance of each blog section, you might submit a post to the blog as a whole and call it a day. But if you take a moment to analyze each section, maybe you’ll notice the ‘finance’ section posts content containing mortgage-related keywords more than any other section.

You might also realize the finance section has more mortgage holders liking, commenting on, and sharing content than any other section.

In this scenario, submitting a guest post that ends up specifically in the finance section will maximize your ability to drive sales through increased web and social media traffic!

Writing Without the Target Audience in Mind

People love content that speaks to them personally—so why not take advantage?

One of the best ways to do this is by tailoring the tone and language of your guest posts to your customers instead of concentrating on Google ranking your page.

For example, if you’re a doctor interested in using SEO to attract more patients, you’re better off using a tone that’s informative and reassuring in your posts.

On the other hand, if you’re a pet daycare, an engaging tone that exudes fun is more likely to resonate with your customers!

Strategy Cheat Sheet

Guest Blogging Mistakes In the Pitch

Sending Impersonal Pitches

Did you know numerous guest blogging strategies fail because of how the content is pitched instead of what’s in it?

No matter how good your guest post is, if you send it to the blog manager without addressing them properly, you’ll fail to make a solid impression!

Take the time to check their blog and social media handles to find out their name. This will help you address them properly.

Forgetting to Describe the Blog in the Pitch

Another key aspect of pitching is including a brief description of the post in the email.

Describe the post briefly and state the title in either the email subject line or as a heading within the body of the email.

It’s also worth describing the value your guest post will provide the blog.

Remember: the blog is doing you a favor by publishing your post, so make sure you tell them why it’s worth their while too!

Here’s a sample:

Pitching Cheat Sheet

Mistakes During Guest Blogging In Content

Prioritizing Promotion Over Information

It’s common for businesses to use guest blogs solely as a promotional tool—but did you know this isn’t effective?

The main purpose of a guest blog is to provide value-adding information to the audience. In other words, your guest post is more likely to be well-received if it’s seen as a learning resource.

However, this doesn’t mean guest posts shouldn’t contain any promotional material. It means you must be more tactful about how you promote your business in the post.

Most effective guest posts contain promotional text in the ‘call to action’ section toward the end.

However, skilled content writers can subtly promote the business while maintaining an informative tone throughout a guest post.

Submitting a Cluttered Guest Bio

The guest bio is where you get to link back to your own website, resources, social channels, and more. But does this mean it’s worth loading the bio with information? Absolutely not!

Keep the bio as clean as possible by sticking to a handful of links for your website/intended landing page and social media profiles.

This way, your bio will be easy to read and the chances of the reader clicking on your links will be higher!

Underutilizing Formatting

Does your guest post follow a similar format to the other posts on the blog?

Does it feature headers and sub-headers your target audience will find relevant and captivating?

Have you stuffed the post with keywords, or is there a natural flow that reflects organic keyword usage?

Have you included images that don’t infringe on copyrights?

These are some of the key questions to ask yourself regarding the format of your guest post if you want your guest blogging strategy to succeed.

The best guest posts feature an even and consistent balance of internal/external links and keywords.

They also follow the blog’s format regarding headers/sub-headers and include just enough images to be engaging and complement the written content in the post rather than turning it into a picture book!

Content Generation Cheat Sheet

The Bottom Line

There are three common reasons why companies’ guest blogging strategies fail:

1. They don’t know the objective of each guest post, so there’s no clear target audience and it ends up on an irrelevant blog
2. They don’t know how to pitch the guest post properly
3. They don’t know how to write a guest post that has proper formatting and relevant content

If you’re looking for a professional guest post writing and outreach team that ticks all the boxes, try out Global-marketing Inc.’s guest blogging services!

We have a team of experienced native English writers and content marketing specialists who understand how blogger outreach works.

We have a range of price packages for you to choose from. Your first link will cost just $5 and we’ll be with you every step of the way to give you updates on how the content affects your web traffic!

Call +1(833)405-1025 now to speak to our experts.

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